FAIL

There is a man named Asher Roth, and I lived in a much happier world before I knew of his existence.

Exhibit A

Ok, so you say, it’s all in good fun. Too easy to hate on. Too much a whorish and tacky affair to take seriously. And, there’s a sense of humor here. But, exhibit B:




Not the best thing to be said over “A Milli,” not the most intelligent or even clever critique, but it is scathing. It is rewarding in some way.

I’m not going headlong into the delicate subjects of race, privilege, fame, and success in Hip Hop. Just because I’ve been catching up on Dilla, Madlib, and DOOM doesn’t mean I can throw my weight around like I’ve been invested in the genre long enough. But a piece of shit is a piece of shit. That’s all fine as long as a piece of shit doesn’t become this year’s frat rock party jam, and the panting and desperate record industry descends upon us with it in their talons.

Ash could have made anything out of himself. He is an internet phenom, riding on the success of marginally impressive mixtapes. He could have picked used his minor wave of hype and step up and refine the humor and critique of his A Milli freestyle. The fixation on minutiae, conversational delivery, reminds me of Mike Skinner, at least for a couple seconds. But now he’s hip-hop’s response to Tucker Max.
The educated, aware, marginally talented young privileged white kid who squanders his talent and makes a clown of himself. He’s someone who realizes how fucked up his situation is, but takes the money and fucking dances. His only solace is that his success proves how vapid his fans and critics are to give him the success and attention. Or more depressingly, the former doesn’t even apply. He has never questioned his actions.